City Council:
AN ORDINANCE AMENDING CHAPTER 237 OF
THE CODE OF THE CITY OF MOUNT VERNON,
ENTITLED "TAXICABS," TO ADD A NEW
SECTION REGARDING TAXI-TOP ADVERTISING
WHEREAS the City of Mount Vernon (the "City") seeks to improve the quality of taxicab services operating within the City; and
WHEREAS, the City Council finds that additional regulation of taxicab operations, including the installation and operation of taxi-top advertising devices, is necessary to address the concerns of taxicab owners and support the taxicab industry; and
WHEREAS, the City Council further finds that establishing standards for taxi-top advertising devices, together with a registration requirement and related enforcement provisions, is in the best interests of the City, the riding public, and the taxicab industry;
NOW, THEREFORE, the City of Mount Vernon, in City Council convened, does hereby ordain and enact as follows:
Section 1. Addition of New ? 237-43.
Chapter 237 of the Code of the City of Mount Vernon is hereby amended by adding a new section, ? 237-43, to read as follows:
"? 237-43 Taxi-Top Advertising.
A. Registration required. No taxicab licensed pursuant to this chapter shall display or operate any rooftop advertising sign, digital advertising display, or other taxi-top advertising device unless the owner of the taxicab has first registered such device with the Commissioner of Public Safety, or such other officer or department as may be designated by the City.
B. Registration fee. The annual registration fee for each taxi-top advertising device shall be fifty dollars ($50.00), to be paid by the owner of the licensed taxicab at the time of registration or renewal.
C. Advertising revenue. Any and all revenue generated from taxi-top advertising displayed on a licensed taxicab shall belong solely to the owner of the taxicab operating the vehicle.
D. Conditions of registration. As a condition of approval, any...
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